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Campaign Analytics Lead

Company: Harnham
Location: Myrtle Point
Posted on: June 24, 2022

Job Description:

Campaign Analytics LeadAdTech - Marketing & Advertising - MediaRemote - New York, NY - United States (U.S.)$80,000 $100,000 + BenefitsAre you an experienced Media Analytics professional looking to take the next step in your career? A leading Advertising Services company is looking for an experienced Campaign Analytics Lead to successfully lead project teams in executing multichannel campaign analytics and tracking client KPIs to meet business growth in the United States.THE ROLE:As Campaign Analytics Lead, you will lead lean project teams in analyzing campaign performance data across an array of media channels, tracking clients' KPIs, and delivering data-driven recommendations to various internal and external senior stakeholders. You will be responsible for:Gathering/aggregating/analyzing large amounts of campaign data using Google Analytics or SQLExecuting trend analysis, generating key insights on performance, and tracking clients' KPIsBuilding dashboards/data visualizations using a BI tool(s) (i.E., Looker, Power BI, Tableau)Serving as Campaign Analytics SME; mentoring, training, and leading more junior analystsYOUR SKILLS & EXPERIENCE:Proven commercial experience in campaign/marketing/media analytics (ideally agency-side)Proficient in gathering, aggregating & analyzing campaign datain Google Analytics and/or SQLWell-versed in various media channels (i.E., Affiliate, Display, Paid Search, Paid Social, TV, Web)Familiar with Marketing/Media Mix Models (MMM) and/or Multi-Touch Attribution (MTA) ModelsProficient in creating dashboards/data visualizations using Looker, Power BI, and/or TableauWell-versed in A/B testing, KPI tracking, website analysis, and website taggingProven experience mentoring, training, leading, and/or managing more junior analystsStrong verbal/written communication, negotiation, and presentation skills across the businessBachelor's degree in Business, Economics, Engineering, Finance, Marketing, Mathematics, Physics, Psychology, Statistics, or related field; M.B.A. preferredBENEFITS:As Campaign Analytics Lead, you can make up to a $100,000 base salary (depending on experience).HOW TO APPLY:Please register your interest by submitting your resume to George Little via the apply link on this page.KEYWORDS:Campaign Analytics, Media Analytics, Digital Analytics, Marketing Analytics, Web Analytics, Advanced Analytics, KPI Tracking, Account Management, Google Analytics, Adobe Analytics, SQL, Tableau, Power BI, Looker, Google Tag Manager (GTM), A/B Test, Website Analysis, Website Tagging, Multichannel Analysis, Paid Search, Paid Social, Facebook Ads, Google Ads, Bing Ads, Snapchat Ads, Instagram Ads, TikTok Ads, Campaign Measurement, Marketing/Media Mix Model (MMM), Multi-Touch Attribution (MTA), Python, R, Marketing & Advertising, Media Agency, Team Lead, Remote, TV, CTV, Affiliate, Marketing Performance, Statistics, Statistical Analysis, Trend Analysis, Insight

Keywords: Harnham, Medford , Campaign Analytics Lead, Other , Myrtle Point, Oregon

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