Campaign Analytics Lead
Company: Harnham
Location: Myrtle Point
Posted on: June 24, 2022
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Job Description:
Campaign Analytics LeadAdTech - Marketing & Advertising -
MediaRemote - New York, NY - United States (U.S.)$80,000 $100,000 +
BenefitsAre you an experienced Media Analytics professional looking
to take the next step in your career? A leading Advertising
Services company is looking for an experienced Campaign Analytics
Lead to successfully lead project teams in executing multichannel
campaign analytics and tracking client KPIs to meet business growth
in the United States.THE ROLE:As Campaign Analytics Lead, you will
lead lean project teams in analyzing campaign performance data
across an array of media channels, tracking clients' KPIs, and
delivering data-driven recommendations to various internal and
external senior stakeholders. You will be responsible
for:Gathering/aggregating/analyzing large amounts of campaign data
using Google Analytics or SQLExecuting trend analysis, generating
key insights on performance, and tracking clients' KPIsBuilding
dashboards/data visualizations using a BI tool(s) (i.E., Looker,
Power BI, Tableau)Serving as Campaign Analytics SME; mentoring,
training, and leading more junior analystsYOUR SKILLS &
EXPERIENCE:Proven commercial experience in campaign/marketing/media
analytics (ideally agency-side)Proficient in gathering, aggregating
& analyzing campaign datain Google Analytics and/or SQLWell-versed
in various media channels (i.E., Affiliate, Display, Paid Search,
Paid Social, TV, Web)Familiar with Marketing/Media Mix Models (MMM)
and/or Multi-Touch Attribution (MTA) ModelsProficient in creating
dashboards/data visualizations using Looker, Power BI, and/or
TableauWell-versed in A/B testing, KPI tracking, website analysis,
and website taggingProven experience mentoring, training, leading,
and/or managing more junior analystsStrong verbal/written
communication, negotiation, and presentation skills across the
businessBachelor's degree in Business, Economics, Engineering,
Finance, Marketing, Mathematics, Physics, Psychology, Statistics,
or related field; M.B.A. preferredBENEFITS:As Campaign Analytics
Lead, you can make up to a $100,000 base salary (depending on
experience).HOW TO APPLY:Please register your interest by
submitting your resume to George Little via the apply link on this
page.KEYWORDS:Campaign Analytics, Media Analytics, Digital
Analytics, Marketing Analytics, Web Analytics, Advanced Analytics,
KPI Tracking, Account Management, Google Analytics, Adobe
Analytics, SQL, Tableau, Power BI, Looker, Google Tag Manager
(GTM), A/B Test, Website Analysis, Website Tagging, Multichannel
Analysis, Paid Search, Paid Social, Facebook Ads, Google Ads, Bing
Ads, Snapchat Ads, Instagram Ads, TikTok Ads, Campaign Measurement,
Marketing/Media Mix Model (MMM), Multi-Touch Attribution (MTA),
Python, R, Marketing & Advertising, Media Agency, Team Lead,
Remote, TV, CTV, Affiliate, Marketing Performance, Statistics,
Statistical Analysis, Trend Analysis, Insight
Keywords: Harnham, Medford , Campaign Analytics Lead, Other , Myrtle Point, Oregon
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