EverCommerce - Email Marketing Specialist (Remote)
Location: Myrtle Point
Posted on: June 8, 2021
You are a focused and motivated marketer, who loves to execute
and implement B2B email strategies, driving business growth and
creating lifelong brand advocates. You have B2B experience working
across multiple marketing automation platforms and data sources to
drive top-of-funnel growth and move buyers through the funnel.
You're passionate about B2B technology marketing and testing into
delivering the right message at the right time.
EverCommerce is bringing together best-of-breed commerce
solutions in the service sector, forming one service commerce
platform that improves go-to-market strategy for technology
companies and simplifies the software-buying process for business
owners. Our team has extensive expertise in business operations,
management, legal, finance, accounting, technology, human
resources, marketing and sales that, via the EverCommerce platform,
we provide as a service to drive continued growth and success for
growing service commerce companies. Our ecosystem enables companies
to thrive in an environment of shared knowledge and resources with
significant cost savings.
We are looking for an Email Marketing Specialist to join the
EverCommerce Growth Engagement team, which has extensive expertise
in marketing and sales, business operations, and growth strategies
for high-growth technology companies. You will collaborate with
marketing managers and directors, and work alongside PPC
Specialists, SEO & Social Media Specialists, Content Strategists,
Web Developers, and Project Managers to support cross channel
initiatives on our growing Digital Marketing team.
The EverCommerce team is distributed across North America, with
more than 40 office locations in the U.S. and Canada. With a widely
distributed team, we are used to working remotely across different
time zones. This role can be based anywhere in the United States -
if you're close to one of our offices, we can set you up in-office
or you can work 100% remotely.
What you'll be doing:
In this role, you will be working with the Growth Engagement
team, the organic growth arm of EverCommerce, to build, coordinate,
and execute lifecycle marketing campaigns across portfolio
companies. You will be responsible for the execution and
optimization of marketing automation journeys across EverCommerce
subsidiaries, and will serve as a key point of contact and
marketing automation knowledge resource for all parties. Email
projects will include implementing Marketo, email content creation,
email template and workflow building, and ongoing testing,
optimization, analysis and reporting. Other projects will include
data cleaning, compliance, form strategy, and chatbot creation.
Assisting with the end-to-end management of lifecycle marketing
programs, including campaign ideation, creation, deployment,
testing, optimization, analysis and reporting.
Creating unique and compelling content, calls to action, and
landing pages, across several industries.
Assisting with Marketo implementations and ongoing platform
Performing day-to-day lifecycle marketing activities including,
but not limited to, campaign set-up, segmentation, scheduling, QA
testing, tagging and deployment of one-time, recurring, triggered
and dynamic content-driven campaigns.
Deploy A/B tests to drive the most effective ROI and incremental
lift throughout the entire funnel.
Upholding the standardized QA process across subsidiaries.
Executing changes and optimizations to our existing automated
campaigns as well as developing new automated campaigns based on
customer insights and subsidiary feedback.
Proactively troubleshooting technical issues related to HTML
templates, list segmentation, automation flows, forms, and all
other aspects associated with email and campaign execution.
Work with stakeholders at the subsidiary level on various
Configuring and managing various platform integrations
including, but not limited to: Facebook, LinkedIn, Zoom,
GoToMeeting, WordPress, Gravity Forms, Unbounce, and
- Participate in projects with cross-functional
1-2 years of B2B marketing experience, preferably in SaaS
1-3 years of experience in email marketing with specific
experience executing in Marketo (any additional experience with
Pardot, Hubspot, or SharpSpring is a plus)
Successful track record of developing and executing lifecycle
marketing strategies, including measuring and delivering on
Previous experience working with multiple B2B brands
Knowledge of email marketing compliance laws (GDPR, CAN-SPAM,
Strong understanding of Salesforce or other CRMs and how they
integrate with Marketing Automation Platforms
Solid project management skills - ability to lead, develop and
provide clear direction, prioritization, planning, influencing and
working in cross functional teams
Demonstrated success in an innovative and agile high-growth
A strong verbal and written communicator
Proficiency with HTML & CSS
A strong attention to detail
- Proficiency in Photoshop is a plus
Benefits and Perks:
Robust medical, dental, and vision benefits
Start with 17 days of PTO, 8 standard holidays and 2 floating
holidays, plus a day off to volunteer each year
- Continued investment in your professional development
EverCommerce is an equal opportunity employer and value
diversity at our company. We do not discriminate on the basis of
race, religion, color, national origin, gender, sexual orientation,
age, marital status, veteran status, or disability status. We look
forward to reviewing your credentials and getting to know more
about your experience!
Keywords: Evercommerce, Medford , EverCommerce - Email Marketing Specialist (Remote), Other , Myrtle Point, Oregon
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