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Director, Demand Generation

Company: CLEAResult, Inc.
Location: Myrtle Point
Posted on: June 8, 2021

Job Description:

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Job Description Summary

At CLEAResult, we change the way people use energy. CLEAResult is the leader in transforming energy challenges into energy efficiency solutions. We work with utilities, businesses, and consumers to improve the energy experience on a local and global level throughout the US and Canada.

You will love working at CLEAResult because we are having a positive impact on the world by changing the way people use energy. We are the market leader in bringing energy efficiency programs to life and offer lots of flexibility of where and how you work. You will have the opportunity to be creative every day and work with a leadership team that is open to new ideas, new opportunities, and new perspectives. Join our team and help change the world.

CLEAResult Rewards and Recognition:

  • Medical, Dental, and Vision Insurance; we also offer a company-paid health care concierge service because we've all been there - needing help with our health plan and not knowing where to turn.
  • 401 (k) with company match
  • Paid vacation, sick and personal time
  • 10 paid company holidays
  • Paid Volunteer Time; giving back to our communities is important to us
  • Discounts on home and auto insurance
  • Employee Referral Bonus Program
  • Employee Recognition Program - convert your recognition points into gift cards
  • Employee Assistance Program - offers benefits to help you manage daily responsibilities
  • Access to training opportunities to advance further in your career
  • Paid Parental Leave

Job Description

We are looking for a talented individual

To join our team as a Demand Generation Director! As a Demand Generation Director, you will lead professionals on our Demand Generation team. You will be responsible for integrating customer acquisition and conversion across engagement channels including email automation, social media, traditional media, website, and in-person interaction. You will partner with our Creative, Production, and Account Management teams to deliver effective campaigns.

You will define and deliver differentiated, innovative offerings that follow through on Client commitments, earn new business and promote operational excellence. You will drive high levels of client and customer satisfaction while delivering operational efficiencies. You will manage technology, data, and vendors and partner with our Business Development Teams, Regional Teams, and other National Departments to leverage and scale your impact.

Here at CLEAResult, you will fit right in with our energetic team if you are resourceful, resilient, and kind.

For this exciting career opportunity, you're a great fit if you can

Lead People and Teams

  • Lead and mentor teams comprised of managers and senior level individual contributors.
  • Establish and implement individual and team priorities, performance goals and objectives to ensure


  • Provide training and development opportunities, including stretch assignments, for team members and

give honest and open feedback to aid in talent development.

  • Manage and evaluate individual/team performance and take appropriate action to meet and/or exceed

performance standards.

  • Manage workload balance among team members.
  • Ensure that top talent is hired and retained.

Deliver Effective Internal- and Client-facing Services

  • Plan demand generation: Manage marketing functions including media, marketing automation, web, social media, events, and develop omnichannel demand generation plans that align with the business goals. Review existing marketing plans and campaigns and recommend improvements.
  • Generate leads: Own lead generation goals for different types of marketing programs (B2B & B2C) for our utility clients. Plan, manage and optimize integrated marketing campaigns.
  • Reporting and optimization: Own reporting for lead generation efforts by creating a standardized approach/dashboard on marketing effectiveness. Collaborate across the team to drive performance optimization in real-time.
  • Manage Director and Executive alignment of delivery functions across other central and Regional delivery


  • Manage complex department budgets including extensive cross-charging that require creation of consensus with many Regional P&L owners across the company.
  • Establish and build relationships in Regional and National markets, both inside and outside of the


Deliver Expertise

  • Deliver expertise to Client teams as a visible company asset.
  • Promote Demand Generation within and outside of the Company as a recognized expert.
  • Conduct studies from which high-level trends are drawn and referred to by marketing and market.

research teams for strategy development.

  • Execute campaigns: Create impactful nurture programs to improve conversion rates from leads to participation, and through post-participation into advocacy. Build and execute cross-channel nurture and drip journeys on our Marketing Automation and Media platforms.
  • Customer Journey: Develop and champion a deep understanding of prospects and customers (B2C, B2B, & B2B2C), their journey and motivations.
  • Analytics: Help define and enhance demand generation analysis, campaign attribution tracking, reporting tools, dashboards, and gather insights from the data to identify trends, and recommend areas for improvement.

Drive Impact for the Company

  • Lead development and execution of the strategy for the function.
  • RFP Support. Contribute to the RFPs and demand generation budget planning, ensuring that programs are executed, and funds are allocated to maximize marketing ROI and other performance goals. Participate in proposal development and client pitches as needed.
  • Thought leadership: Work with subject matter experts to position CLEAResult as an industry thought leader across owned (web, social, blogs, webinars, etc.) and earned communication channels, as well as targeted industry events. Research trends and introduce new tactics/solutions for testing and rollout.
  • Identify and lead implementation of process improvements that significantly reduce workloads or improve


  • Differentiate Company offerings through Client visible high-quality delivery.
  • Drive achievement of program savings goals and forecast accuracy and revenue attainment.
  • Define and build organizational capabilities necessary to meet the business strategy.
  • Perform financial analyses on new or improved opportunities.
  • Actively engage with the Commercial team to support solutions, plan workload, and manage the RFP


In this exciting career opportunity, you will have

  • 10+ years professional experience
  • 4+ years people management
  • Demonstrated success in both client relationship management and team management.
  • Hands on Leadership experience including demonstrated ability to lead within a matrix structure and manage teams comprised of both direct and matrixed resources.
  • High level of familiarity and experience with all aspects of data analysis, data management technology, analysis and business intelligence software and practices.
  • Capacity to serve as a thought leader for CLEAResult and our clients.
  • Data driven leadership experience including strong and information technology credentials.
  • Energy, energy efficiency, utility and/or renewables experience preferred.
  • Marketing automation technology experience desirable with Salesforce Marketing Cloud experience preferred.
  • Highly competent facilitator and leader, able to guide cross-functional groups through visioning exercises, problem resolution discussions, partnership development and alignment, and continuous improvement efforts.
  • Bachelor's degree required, Masters preferred.

Visa Sponsorship Not Available at this time

Additional Job Description

Description to be added

Physical Demands/Requirements

  • Sit or stand for extended periods of time
  • Bend or reach occasionally
  • Use repetitive hand motion
  • Lift, carry or push up to 15 pounds occasionally

Office Environment

  • This position is in a general office environment with moderate noise, room temperature.
  • Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position.

Equal Opportunity Employer

As an Equal Opportunity Employer, we are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, national origin, marital status, age, sex, gender identity, sexual orientation, status as a qualified individual with a disability or protected veteran, or any other protected status.

The above job description and job requirements are not intended to be all inclusive. CLEAResult retains the right to make changes or adjustments to job descriptions and/or requirements at any time without notice.

Keywords: CLEAResult, Inc., Medford , Director, Demand Generation, Other , Myrtle Point, Oregon

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