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Direct Response Marketing Copywriter

Company: NewsCred
Location: Myrtle Point
Posted on: June 7, 2021

Job Description:

We are Welcome. Welcome, a NewsCred Brand and the leading Marketing Orchestration Platform, is on a mission to transform how marketing teams work. Gartner and Forrester agree, Welcome is a leader in multiple software categories.

We are not resting on our success. We believe that modern marketing organizations need their own operating system, just as Sales has Salesforce and Finance has Oracle. This Marketing OS will centralize where campaign planning, production, and management, enabling marketing teams to work together on a single platform. There are many big companies competing to be the winner - we thrive on the challenge and believe we will win because we're purpose-built for marketing, content-focused, and performance-driven.

We're looking for insatiable innovators, disruptors, and challengers to join us on our mission to create and dominate the next big martech category.

Direct Response Marketing Copywriter

This is an incredible opportunity for a copywriter who is strong in direct response and has the creative abilities to help mature the brand voice in new company, Welcome. You'll be reporting in the head of demand generation and working closely with the marketing automation, sales, web, customer marketing, growth marketing teams.

Responsibilities:

  • Writing direct response, high-converting, short and long form, newsletters, promotional emails and sales emails
  • Writing nurture emails and drip sequences that will be executed using Marketo, Outreach and Intercom
  • Developing long-form direct response landing page and advertorial copy to support demand generation campaigns
  • Writing short-form promotional copy on social media, website pop-ups, and ad treatments for channels like Adwords and LinkedIn

Experience:

  • 3+ years of experience writing killer, high volume, direct response email and landing page copy in B2B environment.
  • Ability to meet hard deadlines. This is a high paced environment, and you must be quick on your toes and be able to meet hard deadlines with flexibility and patience.
  • You have written, tested, and measured copy that evokes a direct response
  • Analytical and able to analyze campaigns, A/B test, and use results to shift toward better results.
  • Exceptional grammar, copyediting, and proofreading abilities.
  • Experience with long form, high emotion, narrative copy in a direct-response environment is a plus
  • B.S. or B.A.

Why You'll Love Working Here

  • Our culture is the most important thing we offer: a place to do your best work, and a chance for your voice to be heard in a democratic environment as we shape a high-growth space. Learn more in our "How We Work" document
  • All-hands Demo Days on Wednesdays
  • Full suite of benefits, including medical, vision, dental, 401k, and generous parental leave
  • Best-in-class compensation plans, as well as company equity - everyone has a stake in our growth
  • An agile performance review process, to encourage ongoing transparency between managers and direct reports
  • Unlimited vacation days and flexible working hours
  • Monthly and quarterly regional and global team building events
  • Performance enablement program and soft skill trainings to support internal career growth and development
  • Reward and recognition programs (peer to peer as well as birthdays and work anniversaries)
  • Volunteering and opportunities to give back
  • Chance to work with our incredible global team all over the world
  • Our team is currently working from home in line with the current government advice relating to COVID 19; benefits related to working from the office will be available when we return back to the office

Diversity & Inclusion

At Welcome, we believe that diversity is an essential part of a healthy workplace and that inclusivity is more than just good intentions.

We are committed to recruiting, hiring, and retaining a diverse community that is representative of the ones we live in. We will hold ourselves accountable by measurable success criteria and will be transparent on our progress towards these commitments.

Our work isn't over when we have successfully diversified our pool of employees; we are committed to ongoing efforts to make Welcome an inclusive environment for all. This includes providing ongoing opportunities for education, awareness, and partnerships that share our commitment to eliminating unconscious bias and raising awareness about experiences other than our own.

Keywords: NewsCred, Medford , Direct Response Marketing Copywriter, Other , Myrtle Point, Oregon

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