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Marketing Specialist

Company: 1-800-FLOWERS.COM, Inc.
Location: Medford
Posted on: June 7, 2021

Job Description:

The Marketing Specialist is responsible for assisting in the execution of marketing strategies for the Harry & David brands. This person will work with Enterprise marketing partners to build and maintain Harry and David's Partnership network and Marketplace program. In addition, this person will assist with the team to optimize marketing strategies to drive sales and conversion. The ideal candidate will have a unique combination of technical ability, digital marketing experience, and analytical skills. The position will require a high level of organization and attention to detail.

Major responsibilities of the position are listed below. To perform the job successfully, an individual must be able to execute each essential duty satisfactorily. Other duties, assignments and specific projects may be assigned at the discretion of management. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Grow and assist the Harry & David, Wolferman's, and Stockyard's partnership & marketplace programs.
  • Launch new partner campaigns, strategically leveraging special offers, creative assets, and other marketing tactics in order to make them successful.
  • Use Google Analytics to create performance reports and trackers, making strategic recommendations based on findings.
  • Manage marketplace product feed and ensure all product data, including pricing, imagery, availability, etc. is current.
  • Coordinate & facilitate meetings / follow up with internal teams and enterprise team.
  • Manage Amazon storefront layout (page design, request creative, etc.) and product rankings.
  • Update/revise Amazon product detail pages including A+ Content, hidden keywords/SEO.
  • Track & record AMS ad spend for finance (daily/monthly)
  • Assist all digital merchandising functions required to support the channel, including but not limited to, category management, promotional management (coupon codes, asset creation, scheduling) and item set up.
  • Assist with ongoing QA of mobile sites.
  • Work within CMS to schedule site asset changes.
  • Analyze customer feedback and reporting data in order to enhance mobile conversion.
  • Schedule, execute, and report on various marketing programs.
  • Work closely with mobile team and other enterprise channels to optimize marketing plans.
  • Support special projects regularly and on an ad-hoc basis.
  • Other duties as assigned.
  • Bachelor's degree in Marketing or Business preferred.
  • 1-3 years' minimum experience working with digital marketing campaigns.
  • Proficiency in Google Analytics.
  • Excellent organizational skills with extreme attention to detail, accuracy, and accountability.
  • Strong communication, presentation, collaboration, and relationship building skills.
  • Passion and excellence working in a fast-paced, metric-driven environment.
  • Self-starter with ability to work independently and manage multiple priorities.
  • Strong analytical and business acumen.

INDCH

Keywords: 1-800-FLOWERS.COM, Inc., Medford , Marketing Specialist, Other , Medford, Oregon

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