Senior Analyst, Research - Ziff Media Group

Company: j2 Global Communications, Inc.
Location: Myrtle Point
Posted on: June 6, 2021

Job Description:

Overview

Join a growing Analytics and Insights team supporting the end-to-end planning and execution of primary research, ad effectiveness studies, and digital media research projects. Work collaboratively with key stakeholders across the organization including Sales/Branded Content/Marketing, Merchandising, Editorial, Commerce and Product/Engineering teams to advance the audience insights and primary research disciplines.

What you'll do:

• Lead data analysis across projects (surveys, deep dives with syndicated/secondary data etc.) for the audience insights team.
• Extract actionable insights and recommendations from large quantitative and qualitative datasets
• Work closely with the analytics leads to integrate primary research findings with usage and behavioral data
• Package and distill audience insights in an engaging and thoughtful way that tells a story with the data coupled with strong data visualizations
• Support overarching sales and marketing research strategy with custom research ideas and case studies across brands and platforms
• Monitor, interpret and distribute findings form various sources (syndicated, social listening platforms, first party research, etc.) to provide context on industry and consumer trends
• Manage ad hoc research projects from start to finish with minimal oversight

Qualifications:

• 5+ years' experience in primary, digital ad sales, and/or media research
• Versed in quantitative and qualitative research methods
• Proficiency in statistical methods and testing principles (e.g. test/control setup, statistical significance, sampling methods, data weighting)
• Familiarity with G-Suite products (Google Docs, Sheets and Slides), and advanced knowledge of Excel (pivot tables, filters, vlookups, etc.)
• Knowledge of Python, SQL, HTML, CSS a plus.
• Ability to extract insights from complex datasets and package into actionable and relevant insights
• Experienced presenter with exceptional written communication skills, especially in story-telling
• Excellent time-management, organizational and project management skills
• Experience with survey programming software (e.g., Alchemer fka SurveyGizmo, Qualtrics) a plus
• Familiarity with standard syndicated/media measurement sources (e.g., comScore, ListenFirst, Google Analytics, Quantcast) a plus
• Experience building or working with online communities/panels a plus

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Keywords: j2 Global Communications, Inc., Medford , Senior Analyst, Research - Ziff Media Group, Other , Myrtle Point, Oregon