Marketing and Sales Manager
Company: Oregon Shakespeare Festival
Location: Ashland
Posted on: April 24, 2024
|
|
Job Description:
Job DescriptionJob Description
Position Overview:
The Marketing Department at Oregon Shakespeare Festival is
responsible for driving awareness, interest, ticket sales, and
attendance through and for a variety of programs, people, and
initiatives on and off stage. In addition to driving audience
retention efforts, we endeavor to welcome and grow new audiences
with dynamic and inclusive marketing campaigns. As the Marketing
and Sales Manager, you'll play an integral role in the ideation and
execution of marketing plans for revenue generating programs. This
includes leveraging a variety of media channels, audience data, and
messaging to ensure targeted and relevant communications that drive
attendance and ticket sales for a range of audiences including
highly engaged patrons and casual ticket buyers.
The Marketing Department strives to be a collaborative, flexible,
and dynamic team that responds to a multitude of internal and
external needs. We are the voice of OSF which requires a high
attention to detail and cross-functional collaboration across the
organization. Our ideal team members are strong project managers
and equal parts creative and analytical thinkers who want to
understand and connect with a diverse range of audiences to fully
realize the festival's position as an iconic theatre
destination.
Pay Range: $65,000 - $70,000
We highly encourage you to attach a cover letter and a writing
sample specifically related to marketing and communication
campaigns.
Organizational Background
The Oregon Shakespeare Festival (OSF) was founded in 1935 in
Ashland, OR, and has grown from a three-day festival of two plays
to a nationally renowned theatre arts organization that presents a
rotating repertory season of up to 10 plays and musicals, including
illuminating interpretations of Shakespeare, other enduring
classics, and new works. OSF productions have been presented on
Broadway, internationally, and at regional, community, and high
school theatres across the country. OSF received the 1983 Special
Tony Award for Outstanding Regional Theatre and is one of the
largest nonprofit theatres in the nation with three stages,
including an outdoor Allen Elizabethan Theatre.
Statement of Purpose
The Oregon Shakespeare Festival creates world-class theatre,
revealing our collective humanity through illuminating
interpretations of new and classic plays, and inspiring a love of
our art form for current and future generations.
Company Values
Principal Duties and Responsibilities:
- In partnership with the Director of Marketing and Sales, ideate
and implement long and short-term marketing plans to retain,
reactivate, and grow audiences
- Collaborate with advertising vendors and internal content
marketing team to ensure campaign targeting and messaging advances
ticket sales goals
- Manage email marketing segmentation, timing, messaging
priorities, and reporting in consultation with Director of
Marketing and Sales and content team
- Develop and execute group sales retention and acquisition
strategies, including collateral development, grassroots outreach,
and promotions for educational institutions, clubs, and other
organizations
- Manage print marketing collateral distribution on campus and
across the region
- Use a variety of software and tools including Tessitura,
ActiveCampaign, Google Analytics, SurveyMonkey, and more to support
data driven decision making
- Create and manage list segmentations for direct mail, display,
and social channels
- Generate, edit, and regularly distribute ticket sales and other
audience data reports, keeping key stakeholders appraised on
audience trends
- Manage and fulfill requests for audience research needs including
data mining, analysis, and surveying
- Coordinate email marketing automation journeys and efforts that
upsell other Festival experiences and events
- Support Director of Marketing and Sales on the development and
adherence of departmental budgets
- Advance and manage sales lead generation strategies and audience
data collection efforts
- Identify local and regional brand visibility opportunities and
tourism partnerships
Other Duties and Responsibilities:
- Develop deep knowledge of OSF's productions, artists, and
programs
- Collaborate with a variety of businesses and organizations in
Southern Oregon
- Attend and assist with evening and weekend events as needed
- Embody OSF's stated Purpose and Values
- Perform other duties as assigned by the Director of Marketing and
Sales
Supervision Received:
Supervised by Director of Marketing and Sales
Requirements
Qualifications & Skills:
- At least 3 years of professional experience working in marketing
or sales
- Exceptional analytical and technical skills are a must
- Holistic understanding of digital and traditional media
channels
- Prior experience working with creative and design teams is a
plus
- Familiarity with Tessitura or other CRM software is highly
desirable
- Interest and/or experience working in the nonprofit arts sector
is helpful, but not required
Physical Ability: Ability to sit at a computer terminal for long
periods of time.
Benefits
Amazing health, dental, and vision coverage, 403b retirement plan,
short term disability, long term disability and Basic Life
Insurance; generous paid vacation and sick time; paid parental
leave; local discounts from stores & restaurants; tickets for our
shows, flexible working hours depending on the department.
We highly encourage you to attach a cover letter and a writing
sample specifically related to marketing and communication
campaigns.
#ZR
Keywords: Oregon Shakespeare Festival, Medford , Marketing and Sales Manager, Executive , Ashland, Oregon
Click
here to apply!
|