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Digital Growth Manager

Company: Lignetics Inc.
Location: Myrtle Point
Posted on: January 25, 2023

Job Description:

Digital Growth Manager
Reporting to the VP of Marketing, the Digital Growth Manager is responsible for helping to drive direct to consumer revenue by working closely with category managers, marketing communications, external agencies and contractors. The ideal candidate will have between 4+ years of digital marketing expertise and be passionate about our renewable, carbon neutral story.
What We're Looking For

A Digital Growth Manager with a background including the following:

  • Digital Marketing Expertise - Experience driving content marketing, paid acquisition, organic growth like SEO, and partnership/affiliate/referral marketing programs
  • Proven Ability to Optimize the Acquisition Funnel - to excel as a growth marketer you must be able to establish a systematic approach to analyze and steadily improve key customer acquisition metrics
  • Hands-on Experience with Experimentation - hypothesis driven and growth minded individual with background devising, executing and analyzing tests in a cross-functional setting
  • Expertise with Shopify and social media advertising platforms - Experience with paid advertising and analytics on Facebook/Instagram, Google, YouTube, TikTok, and Amazon

    More Specifically

    • Growth Strategy: Build data-driven organic and inorganic growth strategies to optimize the customer journey for driving sales on and Shopify sites as well as Amazon listings.
    • Performance Marketing: Develop, launch, and test omnichannel customer acquisition, activation, engagement and retention campaigns through Facebook/Instagram, Google, YouTube, Tiktok, and Amazon to optimize metrics such as Traffic, CAC, CPC, CPM, CTR, Conversion, ROAS, LTV
    • SEO: Monitor search volume, and consumer engagement trends to identify attractive keywords and lead keyword optimization for Catalyst and Bear Mountain BBQ brands and marketplace
    • Social Media: Design data-driven social media campaigns by collaborating with the category managers, external agencies & contractors, and influencers
    • Data Analysis: Track and report key metrics. Identify data-driven optimization opportunities and generate insights that will lead to key business decisions
    • Due Diligence: Evaluate the performance marketing and growth operations of brands in the acquisition pipeline and identify opportunities and risks

      Results Oriented Team Player - you must have a 'can do' attitude, be ready to partner across a range of functional teams and roll up your sleeves to ensure we execute.
      Preferred Qualifications

      • Great passion for sustainability and e-commerce
      • 4+ years of experience in product management, growth, performance marketing roles in a fast-paced B2C consumer branded company
      • Structured and data-driven mindset with strong analytical skills and innovative thinking
      • Strong commercial awareness and extensive communication and interpersonal skills
      • Ability to manage cross-functional teams and projects in a highly dynamic environment
      • Self-starter and result-driven with the ability to multitask with minimal supervision



Keywords: Lignetics Inc., Medford , Digital Growth Manager, Executive , Myrtle Point, Oregon

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