Product Marketing Manager
Company: Domo
Location: Myrtle Point
Posted on: April 5, 2021
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Job Description:
We are Domosapiens- uniquely skilled, passionate data lovers
anchored in a culture of connectivity. We are transforming the way
business is managed by putting real-time data into the hands of
every decision-maker across organizations. Diversity is valued here
because homogenized teams create echo chambers; and nobody benefits
from that. The insight garnered from diverse backgrounds,
perspectives, and lived experiences results in pioneering
innovations across the organization and better experiences for our
customers. The more diverse our talent, the more impactful the
Domosphere becomes.Position SummaryAs a Product Marketing Manager,
you will be responsible for the strategy, plan and core product
marketing deliverables of Domo products and solutions. The remit is
broad and varied and gives the opportunity to work across many
stakeholder groups to develop and execute specific go to markets to
address unmet or underserved needs of buyers.You will craft the
messaging and positioning for products and you'll conceive and
develop innovative marketing programs that drive demand. Attention
to detail and an eye for quality, along with the ability to grasp
and translate technical capabilities into customer benefits are
crucial.You will be the subject matter expert and have a key
understanding of buyers, their buying criteria and will transfer
that knowledge to the various sales and marketing teams to enable
them to be successful in growing the business.Key Responsibilities*
Develop product positioning, product messaging, and competitive
positioning;* Market intelligence - be the expert on your buyers,
how they buy and their buying criteria; be the expert on your
competition;* Campaign and Launch Execution - Work with various
functional departments including sales and services teams to
develop marketing programs, sales collateral, training materials,
case studies, templates, newsletters and other core marketing
deliverables;* Work with internal teams on lead generation
campaigns with the Field Marketing teams and Revenue/Sales
organization;* Demand generation - develop the strategy and
orchestrate the marketing programs that drive demand for your
assigned products;* Create quarterly marketing plans including
program elements, key performance indicators (KPIs), and continuous
progress updates;* Create and execute on the product marketing plan
and strategy from concept to execution;* Help the extended
marketing team quantify the performance of various marketing and
communication initiatives by summarizing results on a regular
basis;* Work with marketing team on key marketing deliverables for
corporate and industry events including agendas, presentations,
signage, and logistics;* Excellent copywriting, presentation, and
verbal communication skills;* Superior ability to build
relationships with peers among product management, marketing and
sales;* Strong team player, results oriented, metrics driven and
capable of working in a fast paced, changing environment;* Strong
leadership and management skills required.Job Requirements* 5+
years experience in B2B enterprise software product marketing. With
a strong skill set and understanding of the principles of product
marketing;* Significant experience in technology
business-to-business marketing, preferably in the area of business
intelligence. Bachelor's degree. MBA a plus;* Strong sense of
teamwork and the ability to work cross-functionally (services,
sales, Product Management etc.) to obtain consensus on marketing
projects while keeping deliverables on track;* Strong
organizational skills and attention to detail while working under
tight time constraints;* Ability to schedule and prioritize work
effectively in order to meet critical deadlines;* Ability to think
creatively and strategically;* Excellent writing skills both for
print and web;* Experience supporting customer-facing organizations
and customers;* Experience in managing performance-based marketing
programs a plus;* Ability to communicate and interface with
technical and non-technical members of the organization;*
Passionate about technology and solving complex business problems;*
Ability to work in a fast-paced, and high growth environment;*
Experience in BI, SaaS, Enterprise DB and mobile devices is a huge
plus.Domo is an equal opportunity employer.
Keywords: Domo, Medford , Product Marketing Manager, Executive , Myrtle Point, Oregon
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