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Consumer Public Relations Manager

Company: 1-800-FLOWERS.COM, Inc.
Location: Medford
Posted on: December 3, 2019

Job Description:

Description The Manager, Consumer Public Relations, Harry & David ensures the brand reputation of Harry & David (a 1-800-Flowers company) is enhanced through pro-active public relations programs and campaigns. The strategy focuses on all aspects of the brands' reputation and image, both directly and indirectly related to the organization. This role supports the brand by seeking opportunities with key external stakeholders, primarily media. In addition, with a keen eye on community relations, this communications professional will identify appropriate and influential local opportunities to continue to enhance exposure for the brand and key executives. The Manager, Consumer Public Relations, Harry & David must be able to collaborate and influence key internal stakeholders cross-functionally to manage and enhance consumer, business and trade communication programs. The candidate must be an excellent project manager, poised and diplomatic, possess strong media relations skills, have team and budget management experience, as well as possess excellent written and verbal communication skills. This position must sit in Medford, OR. ESSENTIAL DUTIES AND RESPONSIBILITIES Develop and manage consumer-facing PR programs to advance key company initiatives, such as marketing campaigns, gifting authority, product launches, new innovations and more, working collaboratively with cross-functional teams. Cultivate and maintain positive relationships with media, increasing awareness of and generating interest in brand offerings and strategic programs. Develop relationships with key influencers, such as bloggers and industry experts who can help tell our story. Efficiently and (speedily!) handle media calls by obtaining all pertinent information and making recommendations for company inclusion/response. Learn and gain a strong understanding of all company protocols and procedures, in order to make informed decisions. Challenge the status quo, too! Write and write some more! Use your strong writing and editing skills to craft key messages, briefing documents, press releases, pitches, blogs and more in the company's voice, but with consumer appeal. Use your news-nerdiness and sleuthing skills to keep the team updated on retail, business and tech trends, breaking news, competitor activity and other interesting findings. Manage junior team members, interns and oversee agency projects, as needed. Stay up-to-date with knowledge of current events and cultural calendars in order to increase brand relevance and make recommendations for inclusion in social conversations and media stories. Keep tabs on key beat reporters to identify changes in coverage or new opportunities and improve/maintain team's media lists. Help track and report team's PR activities and media coverage results and recap materials for inclusion in news monitoring reports for executives. Write recaps and debriefing documents for key initiatives and provide recommendations for future endeavors. Be a team player! Become fully immersed in the world of Consumer PR and Corporate Communications, while supporting activities of the greater team. At least 20% travel will be required for this position. Other job duties as defined. Requirements The ideal candidate is a highly motivated, collaborative, results-oriented, creative individual with experience and a passion for telling brand stories. That passion will be demonstrated as he/she leads the development of dynamic and engaging public relations campaigns. Bachelor's degree in Journalism, Communications, Public Relations, or related area of study preferred 4+ years of Public Relations experience, with a focus on media relations; Agency and/or corporate public relations experience preferred, specifically working with consumer brands, is a plus. Relationship management with media, external agencies, and business partners Strong organizational interpersonal skills; keen ability to prioritize and skillfully handle multiple assignments and high-volume detail work. Solid knowledge of MS Word, Excel, PowerPoint, Outlook A strong working knowledge of social media and digital platforms, plus traditional public relations tools such as Cision, PR Newswire, etc. INDCH About Us Harry & David is a leading gourmet gift company and a top 100 Internet Retailer. With a 75-year reputation for genuine farm-to-table freshness and unsurpassed quality, Harry & David is legendary for products such as the Fruit-of-the-Month Club gifts, Royal Riviera Pears, Oregold Peaches, and Moose Munch gourmet caramel popcorn made exclusively in our own confectionery. Why Harry & David? We are the nation's foremost purveyor of gourmet fruit and food gifts through our premier direct marketing and e-commerce techniques. We offer a great corporate culture, competitive salary, and benefits package including medical, dental, and vision. If you love our gourmet food as much as we do, you will also enjoy our generous employee discount on all of our delectable Harry & David products. Harry & David is part of the ***************** Family of Brands (*******************).

Keywords: 1-800-FLOWERS.COM, Inc., Medford , Consumer Public Relations Manager, Executive , Medford, Oregon

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