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Social Media Specialist

Company: Harry & David
Location: Medford
Posted on: June 24, 2022

Job Description:

The Social Media Marketing Specialist will help develop and manage the Social Media strategy for's family of brands, with a focus on brands within the gourmet food division and as a member of the Enterprise Content & Innovation team. The goals are to increase brand awareness and build an engaging social media community by leveraging channel-specific content, blog content, out-of-the-box thinking, social media best practices, influencers, and events.

This position is responsible for using social media channels to express's family of brands effectively, and directly engage with consumers to promote and inspire confidence in our Enterprise's products. This is a fast-paced role with great opportunities to work across departments and among multiple brands.

Expectations include: research target audiences, able to write copy for social media posts, able to schedule posts, manage influencer campaigns, and analyze trending topics and new social media platforms for future growth opportunities. This includes cross-channel collaboration for emerging social media channels. Additional responsibilities include carrying out a variety of monitoring and analysis through social channels to gain customer insights and competitive intelligence. Work closely with Customer Care to ensure social media conversations are held to our high standards of best practices and customer satisfaction.

  • Research audience insights: Provide digital thought leadership and unique strategies for the Enterprise's social and content platforms and communities including: Facebook, Instagram, TikTok, and Pinterest. Identify opportunities, tools and trends in the social medi space and recommend the best course of action with justifiable metrics. Understand current trends, technologies and advancements in social, mobile and online sites.
  • Innovate our work: Be open and collaborative in working across departments, such as Customer Care, Merchandising, Display, PR, Creative, Partnerships, eComm, SEO, Email, Catalog, etc.
  • Create world-class content: Develop and create unique content for select brands within the family of brands. Develop a strategy for content calendars and able to schedule social media posts in our publishing tools. Knowledge of Sprinklr a plus.
  • Management Skills: Foster relationships within the brand, plus across the enterprise, vendors, agencies, and partners.
  • Community Management: Manage campaigns with key content creators and influencers based on business needs, content needs, KPIs and budget across brands. Increase community size and engagement by way of thoughtful content and interaction with fans.
  • Campaign focused: Our paid media team manages paid social needs, but this role is expected to understand Audiences within Facebook in order to strategically test posts and work closely to influence content we feature and promote.
  • Data-informed storytelling: Maintain a consistent system of measurement and evaluation of social and mobile program success on a weekly basis, and daily when we are in high-season.
  • Other Projects: Work on special brand initiatives as requested by the Manager of Social Media, as assigned. Other duties as assigned.
  • Bachelor's degree or equivalent experience required.
  • At least 2-4 years experience in social media, advertising, or brand marketing
  • Have demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns.
  • Deep understanding of social media universe including Facebook, Twitter, Instagram, YouTube, TikTok, blogs, etc.
  • Ability to adapt to the style, tonality and vernacular of the current "voice" of employee and consumer facing Facebook and other social mediums.
  • Self-starter with the ability to assist in the planning, development, and implementation of projects/programs, with a measurement of success.
  • Work well under deadlines.
  • Technology savvy with solid understanding of the web, Photoshop, online marketing, direct marketing and best social media practices.
  • Work varied shifts, including weekends and holidays.
  • Lives in the space.
  • Drive, energy, and passion to work with category-leading brands.INDCH

Keywords: Harry & David, Medford , Social Media Specialist, Advertising , Medford, Oregon

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