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Marketing Specialist - Email

Company: New Western Acquisitions
Location: Myrtle Point
Posted on: May 6, 2021

Job Description:

The Email Marketing Specialist is driven, organized, and tenacious. The person in this role focuses on executing and optimizing email strategy both at a corporate and local level. You'll manage the day-to-day execution of email marketing campaigns. You'll also work directly with the senior director of marketing and General Managers of local offices to build new campaigns and optimize current campaigns through A/B testing.Your Job:

  • Project manage all email campaigns, working closely with the strategy and content team to gather copy and design assets
  • Manage and fully execute email marketing campaigns through HTML build and deployment within Salesforce Marketing Cloud and HubSpot
  • Assist General Managers with local email execution through the platform of their choice (Mad Mimi, Mail Chimp, YMLP, etc)
  • Build email journeys in Marketing Cloud Journey Builder
  • Thoroughly QC emails to ensure they render correctly and are error-free prior to send
  • Manage monthly email marketing calendar
  • Optimize email performance metrics such as open rate, clickthrough rate, etc. through testing, analysis, and reporting
  • Assist with building and cleaning sends lists as needed
  • Prepare monthly reports on email channel's performance across all brands
  • Work closely with IT to manage inbox reputationYou Are:
    • Communicative: Outstanding written and interpersonal communication skills
    • Proactive and self-motivated
    • Detail-oriented: The highest standards for quality control
    • A Planner: Strong project management skills with an ability to plan and prioritize
    • Tenacious: Stay on top of tasks with excellent follow-through--
    • Tech Savvy: Salesforce Marketing Cloud: Email Studio and Journey Builder, Google Analytics, Mail Chimp, HubSpot--You Have:
      • A minimum of 2-3 years' applicable experience
      • Substantial experience using Salesforce Marketing Cloud--
      • Bachelor's Degree in Marketing, Communications, or related field preferredWe are actively adding to our team during the COVID-19 outbreak and are taking safety precautions. All interviews will be conducted via phone and videoconferencing at this time.#cb #LI-SG1 PM20

Keywords: New Western Acquisitions, Medford , Marketing Specialist - Email, Advertising , Myrtle Point, Oregon

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