Marketing Specialist - Email
Company: New Western Acquisitions
Location: Myrtle Point
Posted on: May 6, 2021
Job Description:
The Email Marketing Specialist is driven, organized, and
tenacious. The person in this role focuses on executing and
optimizing email strategy both at a corporate and local level.
You'll manage the day-to-day execution of email marketing
campaigns. You'll also work directly with the senior director of
marketing and General Managers of local offices to build new
campaigns and optimize current campaigns through A/B testing.Your
Job:
- Project manage all email campaigns, working closely with the
strategy and content team to gather copy and design assets
- Manage and fully execute email marketing campaigns through HTML
build and deployment within Salesforce Marketing Cloud and
HubSpot
- Assist General Managers with local email execution through the
platform of their choice (Mad Mimi, Mail Chimp, YMLP, etc)
- Build email journeys in Marketing Cloud Journey Builder
- Thoroughly QC emails to ensure they render correctly and are
error-free prior to send
- Manage monthly email marketing calendar
- Optimize email performance metrics such as open rate,
clickthrough rate, etc. through testing, analysis, and
reporting
- Assist with building and cleaning sends lists as needed
- Prepare monthly reports on email channel's performance across
all brands
- Work closely with IT to manage inbox reputationYou Are:
- Communicative: Outstanding written and interpersonal
communication skills
- Proactive and self-motivated
- Detail-oriented: The highest standards for quality control
- A Planner: Strong project management skills with an ability to
plan and prioritize
- Tenacious: Stay on top of tasks with excellent
follow-through--
- Tech Savvy: Salesforce Marketing Cloud: Email Studio and
Journey Builder, Google Analytics, Mail Chimp, HubSpot--You Have:
- A minimum of 2-3 years' applicable experience
- Substantial experience using Salesforce Marketing Cloud--
- Bachelor's Degree in Marketing, Communications, or related
field preferredWe are actively adding to our team during the
COVID-19 outbreak and are taking safety precautions. All interviews
will be conducted via phone and videoconferencing at this time.#cb
#LI-SG1 PM20
Keywords: New Western Acquisitions, Medford , Marketing Specialist - Email, Advertising , Myrtle Point, Oregon
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