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Website Marketing Manager

Company: Harry & David
Location: Medford
Posted on: February 25, 2021

Job Description:

The Website Marketing Manager is responsible for driving website digital strategy and execution in several key functional areas: personalization, A/B testing, partnerships, marketplaces, and mobile.--In this role they will provide leadership and vision to drive ecommerce results for their areas of responsibility. The manager will partner with various stakeholders to plan, develop, and execute digital campaigns with a key focus on driving business results through program growth along with sales and conversion improvements.ESSENTIAL DUTIES AND RESPONSIBILIITIESMajor responsibilities of the position are listed below.--To perform the job successfully, the individual must be able to execute each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties, assignments and specific projects may be assigned at the discretion of executive management* Partner with the UX and merchandising teams to execute strategies to lead 1-800-Flowers food brands initiative to be Mobile-first in our operations, design, and execution.* Develop strategies and roadmaps for execution of personalization and a/b testing.* Develop reporting for continual monitoring and optimization of initiatives with a focus on driving improvements in KPIs.* Partner with the website marketing & promotions supervisor in the development of Go-To-Market plans for all HD Brands.* Collaborate with IT, Merchandising, Marketing, Creative Services, UX, and various other groups within the organization in the implementation of initiatives.* Other duties as assigned.EDUCATION AND EXPERIENCE* Bachelor's degree in Business or Marketing or equivalent work experience.* 5-7 years of digital merchandising or marketing experience, preferably with an online focus for a multi-channel retailer* Strong strategic thinking and solid analytical skills* 2+ years' experience working with web analytics packages (Google Analytics, Omniture, or equivalent).* 2+ years' experience with the following: Content Management systems, personalization or CDP platforms, A/B testing* Demonstrated ability to work in a fast-paced, "self-starter" environment serving as a catalyst for change and managing multiple work streams simultaneously.* The ability to understand and explain complex issues, but also clearly identify and communicate the situation at a high level.* Excellent communication and presentation skills: timely follow-up, ability to articulate objectives, strategies, and tactics to various cross-functional teams* Ability to build partnerships across many functional teams and levels of the organization.* The ability to use and understand financial and numerical data to make decisions and influence outcomes.* Exhibit professional initiative and entrepreneurial drive.* Strong Microsoft Office Suite skills required.

Keywords: Harry & David, Medford , Website Marketing Manager, Advertising , Medford, Oregon

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